Auto Safety Kit Provides Incentive for New Deposits
Use: A gift that was not gender specific and was useful and could be branded and had a high-perception of value.
How was it distributed: A financial institution wanted to set-up an incentive gift to give to new depositors who opened a new account for over $1,000.00. They were looking for an item that would be useful and a gift that would have a high perceived value. The gift had to be one that would work for both men and women. The established budget was $25.00 per item. The financial institution projected that over a 2 month period they would set a goal of 200 new accounts. Obviously, this item would need to have their logo on it, so it would need to be branded.
Result or ROI: The financial institution was able to achieve their goal of 200 new depositors in less than the 2 month time period they had targeted.
Use: A high school wanted to purchase an item they could resell to the parents in the spirit shop for fundraising dollars for the sports teams. This chair was a great choice since buyers could use them for seating during the games, and at other outdoor events.
How was it distributed: It was sold in the spirit shop, which was open during the actual sporting events.
Result or ROI: The spirit shop sold out the first week of school and has since reordered several times, resulting in a susccessful fund-raising program.
Shopping Tote Bag Engages Student Population
What it was purchased for: A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who shopped at the bookstore. The goal was to try to get the students to first purchase the bags,and then bring the reusable bags back to the bookstore to use for all of their bookstore shopping. If the students would use these bags then the bookstore would not have to use the plastic bags that they had been using. The price on the disposable plastic bags was continuing to go up, and was becoming a larger expenditure for the bookstore.
How was it distributed: The buyer at the bookstore said that in order for the students to want to buy and re-use one of these bags, the bag had to have graphics that would catch the eye. The buyer enlisted the aid of a couple of the schools art students to develop a full color graphic that could be used on the bag. This design needed to be unique and eye-catching. Further, the logo had to incorporate the school mascot, along with the bookstore, and the campus. College art students are very creative and she had a good number of designs from which to choose. She chosea full color design that a concensus of students who worked at the bookstore said would be the most popular. Along with this bag, the bookstore would offer a 10% discount on any purchase if the bag was brought back to use. If the bag was over half full of multiple goods, a 15% discount was then offered.
Result or ROI: The results were tremendous! The bookstore went through 2500 bags in the first 3 weeks. The bookstore was selling them at their cost, and the students loved the bag with the unique school design, and they loved the fact that the bag itself repreesnted a nice discount on any purchase. The bookstore manager has been getting volunteers and unsolicited submissions of new bag art for the next run. The bag has become a must-have item!
Giant Christmas Stocking Raises Hundreds for Local Charity
Use: Every year, this financial client purchases two 8' Christmas Stockings and displays one in each location. Parents and children alike are encouraged to fill out an entry form to win the stocking. A $ 1.00 donation is requested with each entry. All the money donated with entry forms is then distributed to a local charity.
How was it distributed: The stockings are displayed in the lobby area of each location.
Result or ROI: This program has generated hundreds of donated dollars and tremendous publicity for the client.