How to be an Empathetic Leader and Still Get the Job Done
May 15
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...
Continue Reading5 Invaluable Marketing Books to Help Grow Your Brand
Apr 09
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Mar 25
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhe...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Mar 11
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue Reading6 Things You're Missing out on by Not Using Promotional Products
Feb 26
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Nov 17, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain ho...
Continue Reading5 Healthy Tips for Business Trips
Nov 10, 2019
So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...
Continue ReadingHow to Protect Your Business From Hackers
Aug 08, 2019
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...
Continue ReadingHow to Put Together an Onboarding Kit
Jul 18, 2019
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...
Continue Reading6 Things You're Missing Out on by Not Using Promotional Products
May 10, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Feb 24, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingBranding 101: Let’s Talk Logos
Feb 03, 2019
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Nov 02, 2018
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
Continue ReadingWhy You Need Promotional Products
Sep 28, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...
Continue Reading3 Things Every Busy Professional Needs
Aug 23, 2018
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
May 30, 2018
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingWhy You Should Be Having More Fun at Work
May 15, 2018
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue Reading5 Ways to Boost Employee Morale
Apr 24, 2018
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...
Continue ReadingHow to Manage the Workload of a Leader
Apr 10, 2018
We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
Apr 03, 2018
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...
Continue ReadingHow One Hour Can Determine Your Success
Feb 12, 2018
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Feb 12, 2018
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...
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