Nov 11
You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...
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As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...
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If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...
Continue ReadingMay 26
Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into g...
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Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...
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A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...
Continue ReadingJan 01
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...
Continue ReadingDec 02, 2022
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar remind...
Continue ReadingNov 02, 2022
When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...
Continue ReadingJun 15, 2022
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...
Continue ReadingMay 02, 2022
As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...
Continue ReadingDec 21, 2021
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position is ...
Continue ReadingDec 14, 2021
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...
Continue ReadingNov 15, 2021
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...
Continue ReadingSep 26, 2021
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...
Continue ReadingSep 19, 2021
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...
Continue ReadingAug 21, 2021
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...
Continue ReadingJun 30, 2021
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher co...
Continue ReadingMay 25, 2021
Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...
Continue ReadingMar 28, 2021
“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...
Continue ReadingJan 09, 2021
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...
Continue ReadingDec 25, 2020
If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...
Continue ReadingAug 24, 2020
Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...
Continue ReadingMay 15, 2020
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently propos...
Continue ReadingApr 09, 2020
In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...
Continue ReadingMar 25, 2020
It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming...
Continue ReadingMar 11, 2020
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...
Continue ReadingFeb 26, 2020
Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product b...
Continue ReadingNov 17, 2019
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...
Continue ReadingNov 10, 2019
So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...
Continue ReadingAug 08, 2019
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...
Continue ReadingJul 18, 2019
Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t just ...
Continue ReadingMay 10, 2019
Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...
Continue ReadingFeb 24, 2019
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...
Continue ReadingFeb 03, 2019
A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...
Continue ReadingNov 02, 2018
With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips will...
Continue ReadingSep 28, 2018
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...
Continue ReadingAug 23, 2018
If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...
Continue ReadingMay 30, 2018
Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can...
Continue ReadingMay 15, 2018
In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enj...
Continue ReadingApr 24, 2018
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...
Continue ReadingApr 10, 2018
We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym ever...
Continue ReadingApr 03, 2018
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...
Continue ReadingFeb 12, 2018
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ave...
Continue ReadingFeb 12, 2018
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...
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