About Us

Who is ProAdSpec?

ProAdSpec, Inc. is owned and operated by Dan and Terry McIlroy.  The business was opened in July, 1990 by Dan and within 14 months was in a position for Terry to add her considerable talents.  We've been working together ever since and making it work through the highs and lows of business ownership.

Both of us are strong believers in educating ourselves about our industry and marketing in general.  Dan currently holds a MAS designation degree from the Promotional Products Association International (PPAI) while Terry has attained her CAS designation from PPAI and is working towards her MAS degree.  Dan has served on 3 national committees and is currently on the Promotional Products Work Week committee.

Terry is very involved in libraries and has served on a number of committees and boards for our local library.  She has also volunteered her time and served on the board of the South Central Library System and Foundation in Madison, WI.

Dan recently completed a 10 year term on the board of Capital K9s, a Madison non-profit dedicated to the establishment and maintenance of the K9 units for the Madison Police Department.

Both of us enjoy the challenge of helping clients meet their marketing goals through the use of promotional marketing.  Each day brings something different and new ways to use the thousands of products we have at our disposal.

Thank you to all of our current clients for their support and trust since 1990.  We could not have done this without you!